Patient Journey Mapping

Patient Journey Mapping brings rigor and structure to the planning of all communication activities and identifies “moments of choice” and patient “mindset states” that ensures personalisation achieves maximum impact – “Nudging” people to make positive choices across a range of clinical and treatment areas by incorporating characteristics of communication that, research in the area of Behavioural Science indicates, are crucial to motivating people to act:

1. Make it relevant to me (personal)

2. Make it easy for me to act (remove barriers)

Main benefits of this procedure

Rigorous understanding of the patient or service user

Identify key moments of choice and necessary value exchange
to drive action

Connecting and align consumer and organisational need.

Discover practical and emotional triggers & barriers to establish credibility/trust

Identify and Connects at every touch point 

Focus to enhance patients experience.

Scroll to Top